SportsNation360 is a mobile and web based platform to deliver a best of class sports scheduling system, league and event management, social media, live webcasting, integrated text alerts and communications tools for the organized youth and amateur sports market. Over 260 million Americans participate regularly in organized amateur sports activities, including 52 million at the youth sports level. The company, based in the Northern Kentucky / Cincinnati Metro area, was founded in 2006 by a veteran team of tech and sports industry entrepreneurs who recognized that the mobile web had the potential to fundamentally change the youth and amateur sports experience for millions involved regularly with recreational teams, select teams, travel teams, school teams, weekly practices, car pools, local leagues, weekend travel for out of town regional and national tournaments, and juggling multiple sports schedules for multiple kids. The mission o f the company, “Simplifying the Sports Life,” requires time sensitive and location sensitive communication, delivered on the go, where the mobile phone is quickly emerging as the primary method for web access.